How to Use ChatGPT for Marketing

Think back to the not-so-distant past of marketing. Remember those long brainstorming sessions? The hours spent at your laptop crafting content? The constant challenge of figuring out exactly what your audience wanted? It wasn't always easy, was it?

Now, fast forward to today. Some of those challenges persist, but ChatGPT has entered the scene, changing the game in remarkable ways. Tasks that once took hours are now accomplished in minutes, and processes that seemed complex have become surprisingly easier.

Since its launch, ChatGPT's capabilities have expanded dramatically. It's evolved from a simple conversational tool into something of an indispensable asset across various fields. In the world of marketing, it's become a game-changer, transforming how we connect with our audiences—build marketing ideas and create marketing content to drive business success.

But how exactly can you use ChatGPT for marketing?

How can Chatgpt Help in Marketing?

With ChatGPT, you can ask questions, get advice, brainstorm ideas, or even draft content and it'll respond with impressive ideas and results that can really help you improve your marketing game. Here are some key ways you can use ChatGPT for marketing.

1. Generating copies

ChatGPT is quite adept at creating copies. You can use ChatGPT to write copies for all kinds of marketing and promotional materials. Think ad copies, press releases, social media posts, landing pages, descriptions for new and upcoming products, web copy, etc.

Here are some ChatGPT marketing prompts you could use to create excellent copies:

“Use the description about my product/services/company below to create three pieces of engaging copy that will encourage customers to sign up for our mailing list.”

Product/service/company description: …….

“Write a social media post for Instagram about a new feature we're adding to our product, and describe how the new feature makes the product better”

Here is the description of the new feature: ......

Here is the description of the existing product: ……

“Write two compelling press releases about our latest product launch, and focus on the benefits of its new features using the details below.”

Product details: …..

2. Researching content topics and drafting blog posts and articles

Remember the last time you were sitting with a coffee in hand, staring at a blank screen and thinking, “What the heck should I write about?”

The next time that happens, you can open up ChatGPT and ask it something like, “I need blog post ideas for an exercise routine targeted at people aged 16 to 20,” and in seconds, you'll get a list of potential topics you can look through and pick from.

You can also ask it to make outlines for selected topics. It'll break down the introduction, main points, and conclusion of the article, and you could customize it further by asking it to give you a catchy opening paragraph or to use informal or formal language.

Prompts:

“Write a catchy opening paragraph for a blog post about the benefits of influencer marketing.”

“Extract and explain 5 key benefits of my product over other competitors using example scenarios”

Product details:…..

Competitors product details:…..

“Draft out the outline for an engaging blog post about the advantages of using our product compared to other similar products in the market using the details below.”

Insert Product Details: ….

3. Creating FAQs and Knowledge Base Content

Customer inquiries could span everything from “How do I reset my password?” to “What’s your return policy?” and instead of spending hours and hours crafting responses or digging through old emails for answers, you can turn to ChatGPT for help.

Here’s how it works: you feed ChatGPT the most common questions your customers ask–could be a list of queries that come up time and time again–and it'll generate well-structured answers that you can easily add to your FAQ section.

You can also use ChatGPT to create more in-depth knowledge base articles like pieces on new products and posts giving customers guidance on how to use certain features.

Prompts:

“The attached files contain details of our product and copies of support emails from customers, use the data to draft 20 frequently asked questions and answers .” [attach the files to ChatGPT]

“Create a step-by-step guide for setting up [product name] using the details below.”

Product details: ….

4. Creating personalized email campaigns

Every business caters to a diverse customer base with varying interests, behaviors, and engagement levels. By providing ChatGPT with data on different customer segments and key messaging points, you can generate personalized messages tailored to each group. This will ensure the messages that you send to each user segment better resonate with them.

It can also help you brainstorm interesting subject lines that'll draw eyes to your emails and make them think "I should open this!”

Prompts:

“Create an email template for our tech enthusiasts segment to announce our latest gadget. Mention key features, and benefits, and include a call-to-action to order now. Use the product details below”

Product details: …

“Develop a series of (minimum of five samples) emails that will inform customers about new promotional offers coming in December, using the details below”

Details of the promotional offer: …..

5. Designing survey questions

Surveys give you an insight into what your customers are thinking about Let's say you want to come up with the right survey questions to get customer feedback. A mere "How was your experience?" isn't exactly the most groundbreaking way to do that.

But if you told ChatGPT exactly what you're aiming to do, and typed in the general idea behind what insights you are trying to get, it would deliver insightful questions for you.

For instance, you could use a prompt like: "I need some questions to understand how customers feel about our new AI feature."

6. Writing video scripts

A good marketing strategy involves targeting customers by using multiple media channels, including video-based channels.

ChatGPT can help you with bespoke scripts that can resonate with your target audience. You can use ChatGPT marketing prompts like:

"I need a script for a product launch video for our new trading app. It needs to be exciting and include details about its features."
“I want a professional and informative script for a tutorial video on how to use our new software. It should guide users step-by-step through the main features.”
“I’m looking for a script for a case study video. It should outline a client’s problem, how we solved it, and the successful outcome.”

It can help you decide on different angles and styles, offer you engaging opening lines that can grab people's attention, and structure the script from top to bottom.

The key to getting ChatGPT to provide results that are tailored to your business rather than generic responses is to provide as much detail as possible. By details, think of everything you know about the product or service you want to market, and try to provide those details to ChatGPT.

This should include your target audience, the message you are trying to send, product specifications, or details about the features—everything you can provide in as concise a manner as possible.

How can't it help? What are its limits?

Unfortunately, one of the downsides of using ChatGPT in its raw form for marketing is that it has limited knowledge of your specific business data. ChatGPT thrives on the information it's already been trained on.

So, even though it can help you with generating ideas, crafting and drafting content, and even giving you some marketing strategies in a more generic perspective, it will typically have a hard time really pinning down your specific business talking points. Yes, there’s the custom GPT option you can use to teach ChatGPT about your business, but that comes with a lot of business-centric limitations.

Another limitation of using ChatGPT for marketing is that the chatbot can't directly execute your marketing ideas or campaigns for you. So, for the most part, what ChatGPT can do for you in the marketing field is mostly limited to research and generating ideas.

You can ask it to whip up all kinds of data or even ideas on how to implement your marketing strategies, but it won’t take the real actions that your business actually needs for marketing. In other words, it won’t help you capture leads, send follow-up emails, or use laid-down strategies to upsell or cross-sell your products or services. Now that’s a big limitation, but fortunately, there’s a way around it.

With the right set of tools, you can get ChatGPT to work for you not just as a simple research tool, but a way to automate some of your pressing marketing needs. You can achieve this by creating an embeddable chatbot widget you can place on your business website for marketing automation.

With Chatbase, one of the most recognized names in the AI chatbot builders space, you can get set up trainable and customizable ChatGPT chatbots that can push your marketing with AI chatbots beyound just research.

Chatbase gives you the power to train ChatGPT using your own data. Think of it as creating a digital marketing assistant that knows your business inside and out. You feed it all your important company info, and it learns to handle marketing tasks just the way you want.

Let's say you want a chatbot that greets every website visitor, then smoothly guides them towards a purchase using subtle marketing tactics. No problem. Your Chatbase bot can do that. You can train a Chatbase chatbot, embed it on your website and have it start a friendly chat that naturally leads to a low-pressure sales pitch and subsequently, sales. It's like having a skilled salesperson available 24/7, but without the pushy tactics.

But that's just the beginning. Here's another cool way you could use a custom-trained AI chatbot:

Imagine you run an online course platform. Your Chatbase bot could be programmed to:

Help visitors find the perfect course by asking about their interests and skill level.
Offer personalized course recommendations based on the user's responses.
Highlight special deals or bundle offers that match the user's interests.
Answer questions about course content, difficulty, or time commitment.
Guide users through the enrollment process, making it super easy to sign up.

The best part? Your bot learns from each interaction, getting better at understanding what your customers want and how to help them find it. It's like having a super-smart marketing team that works around the clock, helping you boost sales and keep your customers happy.

With Chatbase, you're not just setting up a chatbot—you're creating a powerful tool that can handle a big chunk of your marketing efforts, freeing you up to focus on other aspects of your business.

But don’t take our word for it, Give Chatbase a try today, sign up for free now to get started.